The 3 most common mistakes families make when trying to help — and how to stop them immediately.
Why tough love, detachment, or waiting for “rock bottom” may be doing more harm than good.
The BALM 3-Part Method that’s helped thousands of families rebuild trust, peace, and connection
How to stay calm, clear, and loving — even in the chaos
What to do next if your loved one won’t get help (yet)
"BALM gave me new tools even after 21 years in recovery."
"Despite my 21 years in recovery, BALM gave me tools and strategies I had never encountered. It deepened my understanding and helped me let go of control in my family." - Lisa M.
📅 Next Cohort Begins: March 2025
"BALM gave me new tools even after 21 years in recovery."
"Despite my 21 years in recovery, BALM gave me tools and strategies I had never encountered. It deepened my understanding and helped me let go of control in my family." - Lisa M.
Most families don’t know how to support a loved one in recovery.
You or your team can change that.
Family involvement is one of the biggest predictors of successful addiction recovery, yet most professionals see families struggle with guilt, frustration, and helplessness.
Without the right guidance, families either enable unhealthy behaviors or detach completely —neither of which supports long-term recovery.
The BALM (Be A Loving Mirror) Coach Training Program
provides a structured, evidence-based approach to family recovery, whether you’re:
✔ A therapist, social worker, or counselor
looking to integrate a proven family recovery approach.
✔ A treatment center or clinic professional
wanting to train staff in evidence-based family engagement.
✔ A coach or peer support specialist seeking a certification that sets you apart.
Families need a guide. You can be that guide.
BALM is more than just a training—it’s a proven approach that has helped thousands of families navigate addiction recovery with love and clarity.
When you or your staff become Certified BALM Coaches, you’ll learn:
✔ The BALM 12 Principles – A structured way to help families step into a supportive role.
✔ The 7 Steps to BALM – A guide for meaningful conversations that foster healing.
✔ How to integrate BALM into your work—whether in therapy, treatment settings, or coaching.
This training is designed to work alongside therapy, counseling, and treatment programs to improve family involvement and client outcomes.
Looking to train multiple staff members? We offer team certification options for treatment centers, clinics, and organizations.
Secure Your Spot Today
For Individuals & Treatment Centers
OPTION 1: FACILITATION SPECIALIST TRAINING
👥 Who It's For:
Professionals who want to facilitate BALM classes
ICF Coaches, licensed therapists, and qualified treatment professionals who want solutions for use disorders
📅 Start Date: April 29, 2025
What You or Your Staff Will Learn:
Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching
Live 3-Day Intensive – Learn and apply BALM strategies in real time.
Professional View & Certification Course – Master BALM methodology and earn your certification
Supervision & Observations – Get direct feedback from expert facilitators
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
OPTION 2: Balm recovery coach Training
👥 Who It's For:
Anyone who has completed BALM facilitation specialist training and wants to advance.
ICF Coaches, licensed therapists, and qualified treatment professionals who want to use the BALM method
Professionals looking to gain a BALM Coaching Certification.
📅 Start Date: April 29, 2025
Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching
Live 3-Day Intensive – Learn and apply BALM strategies in real time.
Professional View & Certification Course – Master BALM methodology and earn your certification
Supervision & Observations – Get direct feedback from expert facilitators
📅 START DATE: June 24, 2025
7 Steps to BALM – Guide families through effective conversations in recovery.
Life Coaching Basics – Develop core coaching skills
BALM Family Recovery Coaching – Specialize in life coaching for family recovery
Hands-On Experience – Peer-to-peer coaching, practice labs, and expert mentorship
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
PART 1: FACILITATION SPECIALIST TRAINING
📅 Start Date: March 18, 2025
👥 Who It's For:
Professionals who want to facilitate BALM training within organizations.
Coaches, therapists, and treatment professionals seeking.
👥 Who It's For:
Orientation & The BALM 12 Principles – A deep dive into the foundation of family recovery coaching
Live 3-Day Intensive – Learn and apply BALM strategies in real time.
Professional View & Certification Course – Master BALM methodology and earn your certification
Supervision & Observations – Get direct feedback from expert facilitators
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
PART 2: Balm recovery coaching
📅 Start Date: June 24, 2025
Who It's For:
Coaches, therapists, and treatment professionals who want to coach families in recovery
Individuals looking to gain a BALM Coaching Certification.
What You or Your Staff Will Learn:
7 Steps to BALM – Guide families through effective conversations in recovery.
Life Coaching Basics – Develop core coaching skills
BALM Family Recovery Coaching – Specialize in life coaching for family recovery
Hands-On Experience – Peer-to-peer coaching, practice labs, and expert mentorship
10 Sets of Participant Books & Workbooks
(Payment Plans/ Student Financing Available)
*Group Pricing Available for Organizations & Treatment Centers
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"BALM gave me the confidence to coach families effectively."
BALM gave me the confidence to coach families effectively. The structure, support, and training prepared me to guide families through recovery with clarity and compassion." – Lisa, Certified BALM Coach
The #1 [what it actually is] for [target market/desired outcome]
"Best purchase ever!"
"Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias."
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Normally: $[regular price]
14 Day No-Questions Money Back Guarantee
📖 Learn the foundational principles that transform family dynamics
✔ Step-by-step guidance on how families can support recovery
✔ A framework to help loved ones without enabling
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🎓 Hands-on training with expert facilitators
✔ Real-time coaching practice with peer and instructor feedback
✔ Gain confidence before working with families professionally
📒 Comprehensive resources for continuous learning
✔ 10 sets of participant books & workbooks included
✔ Ideal for personal use or for training teams inside treatment centers
"Families are often left out of the recovery process, which increases the likelihood of relapse. BALM fills that gap, providing families with a structured, evidence-based model for engagement and support." - Dr. John Kelly
Before BALM, I thought I needed to ‘fix’ my clients’ families. Now, I see that transformation happens when families learn how to show up differently. BALM gives them the skills to become part of the solution." - Kathy Wrenn
"BALM doesn’t just help with substance use recovery—it applies to mental health struggles as well. I’ve used its principles to support families dealing with anxiety, depression, and trauma, with incredible results." - Rebecca
"BALM teaches families to anticipate emotional triggers and prepare strategies in advance. It’s a proactive approach that prevents trauma responses and helps families stay calm." - Eric Bricker
That’s how confident we are that you’ll love your experience.
Just say “maybe” and try us out for 14 days, and if you aren’t super excited, we’ll give you the money back, no questions asked.
Simply email us at [email protected] and lorem ipsum dolor sit amet consectetur. Interdum in ut interdum nisl turpis cras. Etiam tortor nunc natoque tincidunt.
14 Day No-Questions Money Back Guarantee
Dubbed “The Leading Family Recovery Coach in the Nation”
For years, families impacted by substance use struggled to find a way to support their loved ones without enabling or losing themselves in the process. Beverly Buncher was no different—until she developed the BALM® (Be A Loving Mirror®) Method, a proven approach that empowers families to become their loved one’s BEST chance at recovery.
Since then, she has:
Founded Family Recovery Resources, LLC, transforming how families engage in recovery
Authored “BALM®: The Loving Path to Family Recovery”, a staple in recovery centers nationwide
Trained thousands of families and professionals
in communication strategies that foster healing
"The love and connection between family members is deeper than the challenge of a use disorder—when educated, family members become their loved one’s BEST chance at recovery."
Beverly Buncher, MA, PCC, CBFRLC, CTPC
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